Small Business Blog
Articles on pricing, marketing, and selling your small business services
How to Direct People on Camera
If you’re new to directing or your talent is new to being on video, it can be tricky to find your groove. Here are my 9 lessons learned in 10 years of video
How to Attract New Clients Without Spending Money
Word-of-mouth is great for attracting new clients, but sometimes it’s nice to find alternative streams that are more consistent. Here’s how I grew my wedding photography business
5 Mistakes Food & Beverage Companies Make on Social Media
No one’s a saint, so don’t think we’re judging, but there are some repeat-offenders when it comes to social media crimes committed by restaurants. Here’s how to fix them
How Restaurants Should Respond to Negative Reviews
Set down the flamethrower and step away from the grenade. Here’s how restaurants should respond to negative reviews when they want to keep their business
My Extensive Social Media Strategy for Restaurants
I pull no punches with this lengthy guide on how to establish a meaningful, practical strategy for your restaurant. Tons of secret tips, tricks, and techniques
Why Your Number of Followers Doesn’t Matter
Quantity does not always equal quality, and it surely doesn’t equal quality of life. Let me show you 15 other metrics more important to measure your success
The Dos & Don’ts of Targeting Clients
Actively searching for new business isn’t wrong, but there are right and wrong ways to do it. Read more to find them out.
Should Your Business Be on TikTok? Here’s How to Know
For small businesses, TikTok is an interesting discussion. Here, I provide a concise answer to the question “Should you be on TikTok?”
Forget Strategy: Just Start Posting Videos
A concise argument on 3 big reasons you should start posting video for your small business ASAP.
9 Reasons Video is the Greatest Business Growth Tactic
If you want to grow your business, here are 9 big reasons video is—without a doubt—the best way to do it.
Improve Your Instagram Account in 15 Minutes
You’re busy, so I’ll make this quick. Give me 15 minutes of your time and we’ll improve your Instagram significantly.
How to Respond to Unhappy Customers
Dealing with unhappy customers is difficult at the best of times. Here are 11 things I’ve learned about how you can do it best.
7 Video Ideas for Businesses to Try
If you know you need to take video more seriously, but don’t know what that means, here are a handful of ideas to get you started!
How to Actually Capture Attention on Social Media
Every business wants to do better with their social media. There are no shortcuts, but this might be the closest thing to one.
7 Basic Social Media Strategies for New Businesses
So you’re starting up a new small business and don’t know what to post on social media, huh? Here’s 7 tips to get you started.
Try Something New with Your Marketing
Promoting your small business feeling boring lately? This is your sign--and commission--to try out that new idea that's been floating around your head.