Improve Your Instagram Account in 15 Minutes
Alright: This is like a Stop-Drop-Roll of social media pages, so I won’t waste much time with an introduction.
If you want to improve your Instagram account within the next 15 minutes, here’s what you need to do:
1. Switch to a Business Account
This is easy to skip if you’ve already done it. If not, do this immediately.
In your Profile, go to Settings > Account > Switch Account Type > Switch to Business Account.
What are the benefits?
Better location + contact info in your Bio
More analytics about what posts do best
Integration with Facebook Business (to manage your account from a computer; including scheduled posting)
2. Write a Better Bio
This is a lot harder than it seems because you only have so many characters to do it in.
You must answer who you are and what you do if nothing else. (Where you do it can be listed within the address portion of your profile.)
If you can, answer why / how as well.
Seek to be memorable or funny. Include an emoji 😀 or two to add some colour.
3. Delete Crappy Posts
Yep! There’s nothing that says you can’t (and a lot of reasons why you should).
Scroll your profile and delete any posts that wouldn’t attract the type of customer you want.
These can be old posts or just low-effort content that didn’t perform as well as you’d hoped.
Don’t prune too much. You still need something for your followers to grab onto.
4. Update Your Profile Photo
Find something new that represents who you are.
If you’ve had your logo in your profile, try changing it out for your face or product (if you’re a solo operation).
Keep in mind that small profile photos mean you can get away with something that’s maybe not as polished as you’d hoped.
Try out a few different options before keeping one that looks the best at a small scale. Your followers will definitely take notice the next time you post something to your feed (or story).
5. Refresh Your Highlights
Assuming you do, in fact, use Instagram Stories (you should), now’s a good chance to add a few highlights. Break them up into categories (work, personal life; and further specifics of the two) and add them.
Now new followers have more content of yours to engage with.
6. Untag Yourself From Less-than-ideal Posts
Be careful with this one, but understand it can be important:
Sometimes, as well-meaning as your friends and family might be, your Instagram account might be tagged in content that doesn’t represent your best self. It’s important, for this content not to be attached to your profile, you click into these posts and untag yourself from them. Here’s how:
Click on the post you want to untag yourself from, then click the 3 dots in the upper right hand corner > Tag Options > Remove Me From Post.
The original poster doesn’t know you’ve done this, but you can’t reverse it unless they re-tag you in it. Use caution that you don’t upset your friends / past customers if this is a recent post you’re untagging yourself from.
— — —
Boom!
It’s probably been at least 15 minutes, and now your Instagram page is going to be soooooo much better than it was just 15 minutes ago.
That wasn’t so bad, was it?
Let’s not wait so long to do it again 😜
