Hey! I’m Aidan.
I’m all about the intersection of creativity & business.
I write a blog about leadership, marketing, and sales.
8 Ways to Help Fix Your Struggling Small Business
Miserable in your business? I feel you. Thankfully - there are plenty of options available to you to make your business better this week. Check out my tips for how to break the negative cycle.
My Guiding Principles for 2023
Start of a new season, here are the things that I’m going to be bringing to life in my work-life over the next 12 months.
The Truth About 4 Lies of Self-Employment
Becoming self-employed seems like a dream when you’re chained to a day job you hate, but it’s not all rainbows and sunshines. Here, I debunk 4 of the biggest lies about working for yourself.
5 Things I’ve Learned About Being a Manager This Month
It’s been a period of growth for me, so I’m jotting down some of the most valuable things I’ve gleaned. Read more about what’s been bouncing around in my head.
Vision & Drive: What Every Wildly Successful Person Has
Two common traits among some of the most wildly successful people I know of. Stuff that I want to embody every day. Read about it. Adopt it.
To Succeed, Time-Block Your Work Hours
If you’re not a time blocker, there’s no time like the present to start. I break down why I love time blocking, and why you owe it to yourself to try it.
Write Down Your Goals & Create Plans
Most people I know are unhappy, and the answer for that is really simple: they haven’t articulated what they want in life. Here, I walk you through my strategy + share a personal goal I’m chasing.
Everything I Know About Running Meetings That Don’t Waste Your Time
Some meetings can’t be avoided. You might as well make the most of them. After 300 meetings in 6 months, I’ve learned a thing or two about how to do just that.
The 2 Skills That Actually Get You Paid
You might think you’re pretty good at your craft. You might be! But it’s not why your clients or workplace pays you. Here are the real reasons, and how you can acquire them.
More Tips for Directing People on Camera
Back for an expanded handful of tips, tricks, and techniques for directing people who aren’t usually on camera. It’s a tall order, but it’s not impossible. You can do it! Here’s how.
How to Not Let Meetings Ruin Your Work Day
Meetings with people are fantastic, but if you’re not careful, you’ll start to feel like going from meeting to meeting is all you do. Here are my tips to combat that and take-back your work week.
How to Direct People on Camera
If you’re new to directing or your talent is new to being on video, it can be tricky to find your groove. Here are my 9 lessons learned in 10 years of video
How Your Words Impact Everything
Think word choice isn’t important? Don’t think it has an impact on your success in life? Think again. No really - that’s what you should do.
This is the Ultimate Marketing Skill Everyone Should Learn
Out of all the things you could learn about marketing, this is the thing I think will change your life the most. Have any guesses? (Don’t worry, I’ll tell you)
How to Attract New Clients Without Spending Money
Word-of-mouth is great for attracting new clients, but sometimes it’s nice to find alternative streams that are more consistent. Here’s how I grew my wedding photography business
When, How, & For Whom You Should Work for Free
Does it always make sense to work without pay? Not at all. But I’m arguing that there ARE times it’s beneficial. What are my reasons? Check out the blog to learn
In Defence of a Day Job
After 5 years of being self-employed, I understand that there are many more perks to being traditionally employed than I used to believe. Here are the reasons I think entrepreneurs should consider it.
Strategy & Series [Blog Writing Series #8]
Ready to do more than just one-off blogs? Here I’ll cover what a series is, and how to use a content calendar to your advantage.
Publishing & Promoting [Blog Writing Series #7]
Writing a good blog is not enough! You've got to actually show the world what you've written. How do you do that? Don't worry - I'll teach you.
Ultimate Guide to Optimizing Your Blog [Blog Writing Series #6]
Your blog is well on its way to seeing the big bad world. Amazing! Before we release her into the wild, we should optimize it so it’ll perform as best it can.