Old School Pizza Co.

Social Media Management, Photos, Video, Website, Logo + Branding

About Old School

Old School Pizza Co is a gourmet woodfired pizza restaurant located in St Thomas, Ontario. They have 20+ original flavours and take pride in being a family-run business. Their dough is made in-house, as is many of their different sauces and dressings.

Upon opening in December 2020, Old School needed to establish an online presence in order to drum up business in a hurry.

In a little over two months, their Instagram following is over 1200 followers, and their Facebook likes are approaching 2000. They have already established themselves as one of the highest rated pizza places in the area with a dedicated following that regularly keeps their shop running at full-speed.

Needing a website that would act as the central hub for online ordering and general information updates, we built a very simple and straightforward website that does everything it needs to without any of the frills.

Prior to launch, we also developed the Old School logo and branding, including takeout menus, gift cards, business cards, reader boards, t-shirts, hats, and more.

VISIT OLD SCHOOL PIZZA CO.'S INSTAGRAM ACCOUNT

Promo Video for Social Media

While capturing monthly content, we filmed this very short, bite-sized video to use on social media. It performed with 5 times as many average post shares, 2 times the number of average post likes, and 2 times the number of average comments.

Website

Especially due to launching during the COVID pandemic, it was vital that Old School had a website that streamlined all essential communication, including menu, hours, location, and contact details.

Incorporating social media feeds into the website guarantees content is always fresh and new each time visitors return.

We opted for a simplified, single-page scroll site as the order of operations for any users visiting the site is almost identical each time it is used. This also helped make sure all content was easily accessible immediately.